February is American Heart Month, and to spread the message Hyde Park Group traveled to the studios of ABC 7 in Chicago. HPG’s Chief Food Innovator, Michael Foley, met with weekday anchors Linda Yu and Sylvia Perez to demonstrate heart-healthy recipes using Alberto Culver’s Mrs. Dash Seasoning Blends ®.
Hyde Park Group has worked on Mrs. Dash for several years assisting with branding, new product development, packaging and recipe creation. For the ABC segment, Michael Foley prepared two of the recipes developed by Hyde Park Group for Mrs. Dash: Chicken Caprese and Cauliflower Popcorn. Both dishes use Mrs. Dash salt-free blends and are delicious and heart-healthy food choices. Recipes for the dishes can be found on the Mrs. Dash website.
Mary Haderlein, Principal of Hyde Park Group, said, “Mrs. Dash uses recipes very strategically, to drive trial of new blends with easy to make, everyday dishes that meet the guidelines for low sodium. We’ve created almost 100 delicious recipes for Mrs. Dash which are used in everything from advertising to in-store sampling to promotion to public relations.”
Creating low sodium recipes that taste delicious is an art perfected by Michael Foley. With a lifelong interest in how spice and seasonings provide satiety, Michael is the ideal innovator for Mrs. Dash product and recipe development. As a five-star, James Beard award-winning chef, his genius with food is only surpassed by his commitment to health and well-being. By combining these passions, he is able to break the taste/health see-saw with recipes that truly deliver both.
The American Heart Association is a national voluntary health agency to help reduce disability and death from cardiovascular diseases and stroke. More information on their Go Red for Women movement can be found at www.goredforwomen.org.
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